What is Customer Relationship Management?

In the business world, Customer relationship management (CRM) is the process of creating and maintaining a long-term relationship with a customer. It focuses on three main areas: customer satisfaction, loyalty, and experience. Each of these areas affects the other. If you are not sure which one you should focus on, you can start with these three: dedicated customer relationship, shared customer relationship, and omnichannel. In each of these areas, the customer experience is critical, so it’s im […]