What Is a Customer Success Manager?

Whether you’re trying to increase customer retention or increase sales, a CSM can help you meet both goals. Customer success management (CSM) software helps businesses better manage their entire customer lifecycle, including individual data, customer profiles, and overall engagement. The most popular CSM software helps capture the voice of the customer and analyze customer behavior. Gainsight, Planhat, and ChurnZero are all popular examples of CSM software. For more advanced insights, look for c […]

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