The Three Types of CRM

A CRM can be divided into three types: operational, strategic, and collaborative. Operational CRMs focus on interaction with distributors and vendors, while analytical CRMs manage marketing campaigns. Strategic CRMs put customers first, and use customer information to make smarter business decisions. Operations let sales and marketing departments work together for better customer service. They also integrate marketing and sales processes. For more information about CRM, visit the CRM website. He […]

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