Marketing 101 — What Is Marketing?

Marketing is the process of creating value for a product or service, exploring the needs of a target market and identifying strategies to meet those needs. It may include defining a product’s price, place, and promotion, and launching an advertising campaign or attending public events. In some cases, marketing may also involve negotiating agreements with retailers and defining terms of sale. The seller generally conducts marketing and sales activities. Here are some common marketing strategies:P […]

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